Showing posts with label Paper & Paperboard. Show all posts
Showing posts with label Paper & Paperboard. Show all posts

Thursday, 23 April 2020

Paints & coatings application is estimated to account for the largest share of the overall polymer emulsion market



The polymer emulsion market is projected to grow from USD 29.8 billion in 2018 to USD 42.9 billion by 2023, at a CAGR of 7.6%. The global polymer emulsion market is expected to be driven by various factors such as increasing demand from end-use industries, especially in the emerging economies. Stringent government regulations related to VOC emissions also drives the polymer emulsion market.

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Based on application, the polymer emulsion market is segmented into paints & coatings, adhesives & sealants, paper & paperboard, and others. The paints & coatings application segment is projected to lead the overall polymer emulsion market during the forecast period. Polymer emulsion is preferred for paints & coatings applications owing to their low VOC content. Moreover, polymer emulsion paints & coatings are not flammable, which reduces its storage & handling charges and fire insurance costs. The manufacturing process of polymer emulsion paints & coatings entails lower carbon footprint as they consume less energy. Other reasons contributing to the use of polymer emulsion paints & coatings are low cost of handling and post painting cleanup cost.

Acrylics are one of the most commonly used polymer emulsion, owing to their high durability and lack of VOC content. Furthermore, acrylics are used to prepare polymers with rigid, flexible, ionic, nonionic, hydrophobic, or hydrophilic properties. They are transparent, have resistance to breakage, provide excellent finish gloss, improved adhesion to non-porous surfaces, and good flow and stability.

Recent DevelopmentsIn March 2018, BASF SE (Germany) expanded its production facilities of Joncryl water-based emulsions at its Ludwigshafen site. This will strengthen the company’s position as a leading manufacturer of water-based resin and emulsion which are used in overprint varnishes, printing inks, as well as functional coatings for flexible packaging and paper & board applications.

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The APAC region is the largest consumer of polymer emulsion across the globe. Increasing infrastructure development, expansion in industrial & automotive sectors, strong economic growth, and increasing middle-class population are driving the demand for polymer emulsion in different applications. In APAC, countries such as China, Japan, and India are the largest consumers of polymer emulsion due to their increasing manufacturing output and rapid urbanization. The regulatory bodies and the regional governments have started addressing VOC emission issues with the help of stringent rules and regulations, which increases the demand for green products. This is also expected to fuel the demand for polymer emulsion.

Wednesday, 24 July 2019

Expansion was the Key Strategy Adopted by the Leading Players of the Polymer Emulsion Market

The polymer emulsion market size is expected to grow from USD 29.8 billion in 2018 to USD 42.9 billion by 2023, at a CAGR of 7.6%. The global polymer emulsion market is expected to be driven by growing end-use industries such as automotive & transportation and building & construction, especially in the emerging economies. Stringent governmental regulations such as REACH Europe and the Clean Air Act as well as growing awareness towards green building are also driving the polymer emulsion market.
The polymer emulsion market’s competitiveness is continuously increasing with growing demand from various end-use industries. Major polymer emulsion players have adopted various strategies to capture market share and retain their position in the market.  DIC Corporation (Japan), DowDuPont (US), BASF SE (Germany), Arkema Group (France), Celanese Corporation (US), Trinseo (US), The Lubrizol Corporation (US), Wacker Chemie AG (Germany), Synthomer Plc (UK), and Omnova Solutions Inc. (US) are the key players in the polymer emulsions market.
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DowDuPont (US) is the largest player in the market. In May 2018, The Dow Chemical Company, subsidiary of DowDuPont, opened a new Eastern Canada Regional Sales Center in Toronto. The center will serve as a strategic commercial hub for Dow and will increase collaboration and address the needs of Canadian customers. Furthermore, in May 2017, the company signed two agreements to advance Dow’s strategic innovation agenda in the Kingdom of Saudi Arabia. The company will construct a state-of-the-art manufacturing facility to manufacture a range of water-treatment and coatings products. The new facility will serve the country’s need with an innovative range of acrylic-based polymers for architectural and industrial coatings as well as detergent and water-treatment applications.
BASF SE (Germany) is the second-largest player in the market. The company produces a broad range of polymer emulsion for different applications. In March 2018, the company expanded its production facility of Joncryl water-based emulsions at its Ludwigshafen site. This will strengthen the company’s position as a leading manufacturer of water-based resin and emulsion which are used in overprint varnishes, printing inks, as well as functional coatings for flexible packaging and paper & board applications. This is one of the major expansion strategies adopted by the player in the market.
Celanese Corporation (US) maintains its key position by adopting expansion as a strategy in the polymer emulsion market.  In September 2016, the company started production at its newest VAE production unit in Jurong Island, Singapore. This will meet the growing demand for eco-friendly materials in the Southeast Asia region and will support the company’s strategy to add production facilities close to its customer base. In the same year, the company expanded its vinyl acetate/ethylene emulsion product portfolio with the addition of Celvolit 149HV at its Nanjing, China plant. This positioned the company to deliver greater value in adhesive applications to their customers.
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