Home care, personal care, and oil & gas applications to drive the growth of Anionic Surfactants market

The anionic surfactants market was estimated at USD 16.36 billion and is projected to reach USD 20.10 billion by 2022, at a CAGR of 4.2%. The market is expected to witness high growth in several growing economies of Asia Pacific and the Middle East & Africa owing to the increasing spending power, growth in the infrastructure industry, and growth in the manufacture of detergents and cosmetics. Increasing population and rising consumption of personal care products are also contributing significantly to the growth of the anionic surfactants market in Asia Pacific.

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Home care
Anionic surfactants are used in home care applications such as laundry detergents, dishwasher detergents, carpet cleaners, floor cleaners, and various types of fabric softeners. Anionic surfactants in detergents help remove oil, dirt, and unwanted particles from fabrics, dishes, and other surfaces. They not only remove the dirt and unwanted particles but also keep them suspended during washing, resulting in a cleaner surface. Anionic surfactants are mainly used in the soap & detergents industry due to their surface tension reduction and wettability properties.

Personal care
Anionic surfactants, when added to a liquid, reduces the surface tension. The reduction in surface tension enhances the spreading and wetting properties. Anionic surfactants are responsible for antimicrobial properties, foaming and conditioning properties (in the case of shampoos, face washes, and skin care creams), mild detergency actions, and preservative properties that are essential in the personal care industry. They also act as cleansing agents, emulsifiers, foaming agents, solubilizers, and wetting agents and hence are mainly used in make-up, skin care, hair care, oral care, and other personal care products.

Oil & Gas
The global oil & gas industry uses different specialty chemicals, including anionic surfactants, to produce oil, natural gas, and coal bed methane. The EOR technique extensively uses anionic surfactants that lead to additional oil recovery. The other applications of anionic surfactants in the oil & gas industry are well stimulation, drilling/completion, production/refining, and pipeline transport. In the oil & gas industry, anionic surfactants can be used for different purposes as emulsifiers, dispersants, corrosion inhibitors, foam controlling agents, wetting agents, suspending agents, and biocides. Major oilfield surfactants are sulfates, sulfonates, and lignosulfonates.

Critical questions the report answers:

• Where will all these developments take the industry in the mid to long term?
• What are the upcoming product type of anionic surfactants?

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The global anionic surfactants market is becoming increasingly competitive, there are many market participants, and some of these are market leaders. AkzoNobel (Netherlands), BASF (Germany), Clariant (Switzerland), DowDuPont (US), and Evonik (Germany), among others. These top players have significant control over the market and they retain their respective positions by launching new products and undertaking substantial investments to comply with regulations to produce energy-efficient and environment-friendly products. New product launch, expansion, merger & acquisition, and contract & agreement are some major strategies adopted to achieve growth in the anionic surfactant market.

Anionic Surfactants Market- Current Trends and Future Aspect 2022

The global anionic surfactants market is estimated at USD 16.36 billion in 2017 and is projected to reach USD 20.10 billion by 2022 at a CAGR of 4.2%. The market is mostly driven by the growing number of applications in home care, personal care, oil & gas, and construction industries. Factors such as technological advances, increasing working population, rising incomes, and changing consumer preferences are driving the anionic surfactants market. The demand for anionic surfactants is growing as they provide multifunctional properties to various personal care products such as skin creams, sunscreens, anti-aging creams, anti-acne creams, hair conditioners, and hair shampoos, among others. The growing awareness among consumers regarding the availability of products with multifunctional properties and rising concern for personal hygiene are also driving the demand in the home care segment.

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The anionic surfactants market, on the basis of type, has been classified into linear alkylbenzene sulfonate (LAS), lignosulfonates, alcohol ether sulfates/fatty alcohol sulfates (AES/FAS), alkyl sulfates/ether sulfates, sarcosinates, alpha olefin sulfonates (AOS), phosphate esters, and alkyl naphthalene sulfonates, among others.

Lignosulfonates is expected to be the fastest-growing type segment during the forecast period. Lignosulfonates are water-soluble anionic surfactants used in applications in industries such as construction, oil & gas, etc. They are the by-products obtained from the production of wood pulp using sulfite pulping. Typical application areas of lignosulfonates are concrete additives, crop protection, pigment dispersion, fertilizers, and leather tanning, among others.

The construction application segment of the anionic surfactants market is expected to witness the highest growth during the forecast period. The anionic surfactants market in the construction industry is witnessing high growth in various regions such as the Middle East and Asia Pacific, especially in countries such as China, India, the UAE, and Saudi Arabia, among others. These factors, along with the upcoming infrastructure projects in the energy and manufacturing sectors in Saudi Arabia, are expected to drive the market in the region.

Asia Pacific is expected to be the fastest-growing market for anionic surfactants. Rapid industrialization, coupled with the growing personal care and home care industries, is expected to drive the market in the region. Rising disposable incomes of consumers and changing lifestyles play a significant role in boosting the demand for anionic surfactants. In Asia Pacific, China is the largest market for anionic surfactants owing to its rapidly growing home care and personal care industries. Improved lifestyles, increasing standards of living, increasing population, and high economic growth of the emerging countries such as China, South Korea, India, and Indonesia have made Asia Pacific an attractive market for personal care and home care products. The increasing population and availability of affordable products are primarily responsible for the high demand for personal care ingredients in the region.

Huntsman Corporation is one of the Leading Producers of Methyl Ester Ethoxylates Markets

The methyl ester ethoxylate market has grown at a moderate pace over the past five years owing to the increase in demand of methyl ester ethoxylate for industrial cleaning and domestic cleaning applications. Currently, the methyl ester ethoxylate market is dominated by various key players, such as Huntsman Corporation (U.S.), KLK OLEO (Malaysia), Lion Corporation (Japan), Ineos Group Limited (Switzerland), and Jet Technologies (Australia).

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New product developments/launches were undertaken in the past few years by Lion Corporation. Other companies have not taken part in major developments in the methyl ester ethoxylate market; however, there is scope for developments as the demand for methyl ester ethoxylate is rising. New companies are also expected to enter this market.

In February 2016, Lion Corporation introduced TOP SUPER NANOX, a super-concentrated liquid laundry detergent. Methyl ester ethoxylate and a lift out (LO) ingredient are its primary raw materials. This improved the position of the company in the concentrated liquid detergents segment.

In February 2013, Lion Corporation introduced an improved version of TOP NANOX, a super-concentrated liquid laundry detergent used for removing grimes and sources of odor. This product has methyl ester ethoxylates as a raw material. It is the successor to TOP NANOX, a product introduced in 2010.

Huntsman Corporation is one of the leading producers of methyl ester ethoxylates. It operates through five business segments, namely, polyurethanes, performance products, advanced materials, textile effects, and pigments & additives. It has more than 100 manufacturing and R&D facilities in over 30 countries. It is involved in producing eco-friendly surfactants made from oleochemicals derived from coconut, soybean, and palm oils. These products help the company reduce its carbon footprint.

KLK OLEO is involved in developing renewable resources such as palm oil and its derivatives. It has vertical integration wherein it produces its own raw materials such as palm oil and has exclusive ownership and management of the entire supply chain. It has its own palm tree plantations and mills through which it produces and processes its raw materials. This makes it possible for the company to maintain the quality of its finished products and also have control over its feedstock supply.

Related Reports:

Methyl Ester Ethoxylates Market by Type (C16-C18 & C12-C14), Application (Domestic Cleaning, Industrial Cleaning, Personal Care & Others), and Region – Global Forecast to 2021

Methyl Ester Ethoxylate Market Size, By Application- Global Forecast 2021

The Methyl Ester Ethoxylates Market is projected to reach USD 139.8 Million by 2021, at a CAGR of 3.4% between 2016 and 2021.

The years considered for the study are:

• Base Year – 2015
• Estimated Year – 2016
• Projected Year – 2021
• Forecast Period – 2016 to 2021

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Based on application, the domestic cleaning segment accounted for the largest share of the methyl ester ethoxylate market

The domestic cleaning application segment of the methyl ester ethoxylate market is expected to witness significant growth in the coming years. The growth in the lifestyle in the developing nations of the Asia-Pacific region has led to the growth of this segment.

Methyl ester ethoxylate is a concentrated liquid detergent that can be used in a variety of detergents for the domestic cleaning segment. Changing lifestyles in developing countries such as China and India will further increase the demand for methyl ester ethoxylate from the domestic cleaning segment.

The demand for low-rinse detergents is increasing significantly in various applications in the region. The reason behind the increasing popularity of low-rinse detergents is that they do not ionize in solution and have no electrical charge, as a result, they are resistant to hardness and clean well most soils. This has led to the increasing demand for methyl ester ethoxylate in this region.

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Factors inhibiting the growth of the methyl ester ethoxylate market include low potential in developed countries, falling petrochemical prices, and complicated production process.

Huntsman Corporation (U.S.), KLK OLEO (Malaysia), Lion Corporation (Japan), Ineos Group Limited (Switzerland), and Jet Technologies (Australia) are the key players in the methyl ester ethoxylate market.