Digital Inks Market- Current Trends and Future Aspect Analysis 2023

Digital printing involves printing from a digital image directly onto a media/substrate. It requires less turnaround time and allows mass customization and on-demand printing. Digital printing inks consist of a pigment suspended in a carrier liquid, which can be water or a solvent. These links are used in a variety of applications, such as advertising, ceramic printing, textile printing, label printing, and others. Presently, digital inks are most widely used in the advertising & promotion application. Direct-to-fabric and transfer paper technologies using water-based digital inks are the upcoming technologies that have led to the increased applicability of digital inks in textile printing. The ceramics tiles industry is using digital inks for the production of custom printed ceramic tiles.

The digital inks market is estimated to be USD 2.71 billion in 2018 and is projected to reach USD 4.17 billion by 2023, at a CAGR of 9.1% from 2018 to 2023. The increasing adoption of digital printing by the ceramic tiles industry is projected to drive the digital inks market. Packaging printing is the fastest-growing application of digital inks. Digital inks have low penetration as compared to analogous inks. However, penetration is growing rapidly, especially in the label printing application.

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Based on formulation, the UV-cured segment of the digital inks market is projected to grow at the highest CAGR during the forecast period. In UV-cured digital inks, there is no carrier liquid, as these inks cure the substrate unlike solvent-based or water-based inks. This makes UV-cured digital inks to dry quickly. These inks have photoinitiators, which produce free radicals when exposed to the UV light that helps in the curing process. 

Based on the substrate, the textile segment of the digital inks market is projected to grow at the highest CAGR during the forecast period. Digital textile printing is the process of applying colored patterns and designs onto fabric using sublimation digital printing and direct digital printing technologies. Substrates used for digital textile printing include polyester, polyamide, wool, silk, and cellulose.

The packaging segment is estimated to be the fastest-growing application segment of the digital inks market. As compared to conventional printing methods, digital printing has reduced the time and cost of printing in packaging applications. Digital printing offers high quality, increased efficiency, and a better-finished output.

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Global Growth of Digital Inks Driven by Top 3 Markets: China, the US, and Japan

Improvements in digital printing have led to the increased use of digital inks in high-end point-of-purchase retail applications, such as soft signage printing. In soft signage printing, vinyl is being replaced with fabrics as a substrate, owing to the lightweight nature of fabrics.

The digital inks market is projected to reach USD 4.17 billion by 2023, at a CAGR of 9.1% from 2018 to 2023. The development of the digital textile market has majorly contributed to the growth of the digital inks market.

China is the largest market for digital inks in the world. Growth in the Chinese retail sector has driven the demand for digital inks in the country, especially in the advertising & promotion application. Growth has also been witnessed in the Chinese retail sub-sectors, such as cosmetics, jewelry, sports & leisure articles, furniture, communication devices, household appliances, and consumer electronics. The US and Japan, the next two largest markets after China, will also offer significant growth opportunities for the players involved in the digital inks market.

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Key Questions

• What is the reason behind the high growth rate of the digital inks market?
• New players are venturing into the digital inks market. How will this affect the digital inks industry?
• The digital inks market is witnessing rapid changes. How far is digital textile printing likely to drive the innovation?
• How is digital printing replacing solvent-based printing?

The slowdown of the publishing market is a restraint for the digital inks market. The emergence of the online media has contributed to a rise in digital content, which, in turn, has impacted the print media business. Ink consumption is declining due to the low demand for published books, printed newspapers, and catalogs.

Key players operating in the digital inks market include Sun Chemical (US), INX International Ink (US), Toyo Ink SC Holdings Co. (Japan), JK Group (Italy), and Nazdar Company (US), among others. These companies focus on enhancing their product portfolios to grow in the digital inks market.

Market Leader - Digital Inks Market

The digital inks market is estimated to be USD 2.71 Billion in 2018 and is projected to reach USD 4.17 Billion by 2023, at a CAGR of 9.1% from 2018 to 2023.

Various advantages offered by digital printing over analog printing, the growth of the digital textile printing inks market, increasing demand for digital inks for ceramic tiles printing, and the rising demand for UV-cured digital inks are expected to drive the digital inks market.

Sun Chemical (US), INX International Ink (US), Toyo Ink SC Holdings Co. (Japan), JK Group (Italy), and Nazdar Company (US) are recognized as leaders in the digital inks market. These companies are focused on broadening their product portfolios to compete with other key market players.

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Sun Chemical is a subsidiary of the DIC Group. The company has more than 300 manufacturing, sales, and service locations in Europe, Asia, and the Americas. It is the world’s largest producer of printing inks and pigments. The company provides polymers, liquid compounds, solid compounds, application materials, and fine chemicals. Its products are sold under the Sun Chemical, Kohl & Madden, US Ink, and Coates brands.

In September 2017, Sun Chemical launched SunEvo digital inks for labeling, flexible packaging, and corrugated printing markets. This strategy has enabled the company to cater to the increasing demand for digital inks from the packaging sector. In March 2016, Sun Chemical launched SunTex, a range of water-based inkjet inks used in textiles and soft signage print applications. SunTex Sonata and SunTex Encore brands were introduced as part of the SunTex series. This strategy of new product launches has helped the company to enhance its presence in the sportswear, fashion wear, and home furnishing segments. In December 2015, Sun Chemical introduced Streamline ESL 2 range of eco solvent inkjet inks and Streamline Ultima HPQ LO inkjet inks. This has helped the company to enhance its product portfolio and widen its presence in North America.

INX International Ink is a subsidiary of Sakata INX Corporation and the third-largest producer of inks in North America. The company provides flexographic, gravure, web offset, inkjet, and UV/EB inks for commercial, packaging, and digital printing applications. It develops digital inks under the Triangle brand. Under this brand, the company specializes in the production of wide and super-wide format digital inks for industrial applications.

In May 2017, INX Digital, a subsidiary of INX International Ink, introduced OKS Eco Solvent Ink, in addition to LV8 and XCS, a pair of solvent inks, for the alternative inks market. The new product development strategy helped the company improve its presence in the European region. In October 2013, INX Digital introduced MED, HLX, and ESC wide-format inkjet inks under the Triangle brand. This strategy has enabled the company to cater to the rising demand for alternative inks used in the advertising & promotion application.