Global Growth of Digital Inks Driven by Top 3 Markets: China, the US, and Japan

Improvements in digital printing have led to the increased use of digital inks in high-end point-of-purchase retail applications, such as soft signage printing. In soft signage printing, vinyl is being replaced with fabrics as a substrate, owing to the lightweight nature of fabrics.

The digital inks market is projected to reach USD 4.17 billion by 2023, at a CAGR of 9.1% from 2018 to 2023. The development of the digital textile market has majorly contributed to the growth of the digital inks market.

China is the largest market for digital inks in the world. Growth in the Chinese retail sector has driven the demand for digital inks in the country, especially in the advertising & promotion application. Growth has also been witnessed in the Chinese retail sub-sectors, such as cosmetics, jewelry, sports & leisure articles, furniture, communication devices, household appliances, and consumer electronics. The US and Japan, the next two largest markets after China, will also offer significant growth opportunities for the players involved in the digital inks market.

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Key Questions

• What is the reason behind the high growth rate of the digital inks market?
• New players are venturing into the digital inks market. How will this affect the digital inks industry?
• The digital inks market is witnessing rapid changes. How far is digital textile printing likely to drive the innovation?
• How is digital printing replacing solvent-based printing?

The slowdown of the publishing market is a restraint for the digital inks market. The emergence of the online media has contributed to a rise in digital content, which, in turn, has impacted the print media business. Ink consumption is declining due to the low demand for published books, printed newspapers, and catalogs.

Key players operating in the digital inks market include Sun Chemical (US), INX International Ink (US), Toyo Ink SC Holdings Co. (Japan), JK Group (Italy), and Nazdar Company (US), among others. These companies focus on enhancing their product portfolios to grow in the digital inks market.