Polyurethane Additives Market Driver: Increasing demand for innovative and cost-effective additives

The polyurethane additives market size is projected to reach USD 4.5 billion by 2025 at a CAGR of 4.2% from 2020. The demand for polyurethane additives market is increasing, owing to the growing demand for innovative and cost-effective additives.

Flexible polyurethane foam is an important material finding usages in mattresses, furniture cushioning, bedding, carpet underlay, automotive interiors, etc. These being highly cellular polymers are easily ignitable. This characteristic limits their greater use in areas that require them to pass certain fire regulations as fire hazards are associated with the use of these polymeric materials, which can cause loss of life and property, are of particular concern among government regulatory bodies, consumers, and manufacturers alike. This further drives the demand for innovating new additives such as flame retardants to reduce the flammability of polyurethanes. A large range of flame retardants such as inorganic phosphorus, organophosphorus, nitrogen, halogen, and phosphorus-halogen based compounds are used to meet the demand for the required additives.

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On the basis of end-use industry, the automotive & transportation segment is estimated to lead the overall polyurethane additives market in 2020.

Polyurethanes are used in various parts of an automobile. In addition to the foam that makes car seats comfortable, bumpers, interior “headline” ceiling sections, the car body, spoilers, doors and windows all use polyurethanes. Polyurethane enables manufacturers to provide drivers and passengers significantly more automobile mileage by reducing weight and increasing fuel economy, comfort, corrosion resistance, insulation, and sound absorption.

On the basis of application, the foams segment is estimated to lead the polyurethane additives market in 2020.

Polyurethane foams are manufactured by reacting polyols and isocyanates in the presence of a blowing agent and an amine catalyst. The blowing agent is carbon dioxide, which is formed as a by-product of the reaction between water and isocyanate. The amine catalyst is known to accelerate the reaction. Polyurethane foams are of two types, namely rigid polyurethane foam and flexible polyurethane foam. Foams offer various properties such as comfort and insulating properties when used in various industries such as automotive and building & construction, which is driving the market.

On the basis of region, APAC is estimated to lead the polyurethane additives market in 2020.

APAC is projected to be the fastest-growing market for polyurethane additives. The rising population, increased demand for automobiles, growing disposable income, rapid industrialization, and increased urbanization are driving the APAC polyurethane additives market. China is the largest market for polyurethane additives in the region. China is also a major producer and consumer of polyurethane additives in the region as it has a huge manufacturing base. Apart from China, India and South Korea are projected to grow at a decent rate during the forecast period.

The key players in the non-phthalate plasticizers market include Evonik Industries (Germany), BASF (Germany), Huntsman Corporation (US), Covestro (Germany), Dow Inc. (US), Lanxess AG (Germany), lbemarle Corporation (US), Tosoh Corporation (Japan), Momentive (US), and BYK (US). These players have established a strong foothold in the market by adopting strategies, such as expansion and new product launch.

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BASF SE (Germany) and Dow Inc., (US) are Leading Players in the Polyurethane Additives Market

The polyurethane additives market size is projected to reach USD 4.5 billion by 2025 at a CAGR of 4.2% from 2020. The demand for polyurethane additives market is increasing, owing to the growing demand for innovative and cost-effective additives.

APAC is projected to be the fastest-growing market for polyurethane additives. The rising population, increased demand for automobiles, growing disposable income, rapid industrialization, and increased urbanization are driving the APAC polyurethane additives market. China is the largest market for polyurethane additives in the region. China is also a major producer and consumer of polyurethane additives in the region as it has a huge manufacturing base. Apart from China, India and South Korea are projected to grow at a decent rate during the forecast period.

The increase in demand for polyurethane additives and the growing construction industry in the emerging economies, such as APAC and South America, are driving the market. The key players in the polyurethane additives market include Evonik Industries (Germany), BASF (Germany), Huntsman Corporation (US), Covestro (Germany), Dow Inc. (US), Lanxess AG (Germany), Albemarle Corporation (US), Tosoh Corporation (Japan), Momentive (US), BYK (US). The polyurethane additives market report analyzes the key growth strategies, such as expansion and new product launch, adopted by the leading market players between 2015 and 2020.

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BASF SE (Germany) is among the key players in the polyurethane additive market. The company adopted the strategies of expansion to strengthen its competitiveness in the global polyurethane additives market. For instance, in April 2019, the Company has increased the production capacity of alkylethanolamines (AEOA) by 20% at its Verbund site in Ludwigshafen, Germany. This would increase the company’s global annual production capacity to more than 110,000 metric tons. The versatile AEOA is used for various applications, including for manufacturing of polyurethane additives. This strategy will help the company to serve its customers better.

Dow Inc., (US) is one of the leading manufacturers of polyurethane additives. The company adopted new product launch as one of its key business strategies. For instance, in June 2020, the Company launched new silicone additives under the VORASURF brand namely, VORASURF RF 5374 Additive, VORASURF 5382 Additive, and VORASURF RF 5388 Additive. These additives are developed in order to support more sustainable polyurethane foams in the cold chain applications. This strategy has helped the company to expand its existing product portfolio.

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Polyurethane Additives Market worth $4.5 billion by 2025

The global polyurethane additives market is projected to grow from USD 3.7 billion in 2020 to USD 4.5 billion by 2025, at a CAGR of 4.2%. The demand for polyurethane additives in emerging economies, such as APAC and South America, is increasing owing to the growing construction industry. The volatility in raw material prices and the recyclability of polyurethanes is hindering the polyurethane additives market. The demand for polyurethane additives is increasing, owing to the growing demand for innovative and cost-effective additives. This increase in demand for bio-based polyurethane additives provides growth opportunities to the market. On the other hand, the increasing regulatory pressure towards the usage of bio-based products is the major challenges for the market.

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Automotive & transportation segment is estimated to lead the overall polyurethane additives market

Polyurethanes are used in various parts of an automobile. In addition to the foam that makes car seats comfortable, bumpers, interior “headline” ceiling sections, the car body, spoilers, doors and windows all use polyurethanes. Polyurethane enables manufacturers to provide drivers and passengers significantly more automobile mileage by reducing weight and increasing fuel economy, comfort, corrosion resistance, insulation, and sound absorption.

Foams segment is estimated to lead the polyurethane additives market

Polyurethane foams are manufactured by reacting polyols and isocyanates in the presence of a blowing agent and an amine catalyst. The blowing agent is carbon dioxide, which is formed as a by-product of the reaction between water and isocyanate. The amine catalyst is known to accelerate the reaction. Polyurethane foams are of two types, namely rigid polyurethane foam and flexible polyurethane foam. Foams offer various properties such as comfort and insulating properties when used in various industries such as automotive and building & construction, which is driving the market.

APAC is projected to be the fastest-growing market for polyurethane additives. The rising population, increased demand for automobiles, growing disposable income, rapid industrialization, and increased urbanization are driving the APAC polyurethane additives market. China is the largest market for polyurethane additives in the region. China is also a major producer and consumer of polyurethane additives in the region as it has a huge manufacturing base. Apart from China, India and South Korea are projected to grow at a decent rate during the forecast period.

The key players in the non-phthalate plasticizers market include Evonik Industries (Germany), BASF (Germany), Huntsman Corporation (US), Covestro (Germany), Dow Inc. (US), Lanxess AG (Germany), lbemarle Corporation (US), Tosoh Corporation (Japan), Momentive (US), and BYK (US). These players have established a strong foothold in the market by adopting strategies, such as expansion and new product launch.

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Paints & coatings application is estimated to account for the largest share of the overall polymer emulsion market

The polymer emulsion market is projected to grow from USD 29.8 billion in 2018 to USD 42.9 billion by 2023, at a CAGR of 7.6%. The global polymer emulsion market is expected to be driven by various factors such as increasing demand from end-use industries, especially in the emerging economies. Stringent government regulations related to VOC emissions also drives the polymer emulsion market.

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Based on application, the polymer emulsion market is segmented into paints & coatings, adhesives & sealants, paper & paperboard, and others. The paints & coatings application segment is projected to lead the overall polymer emulsion market during the forecast period. Polymer emulsion is preferred for paints & coatings applications owing to their low VOC content. Moreover, polymer emulsion paints & coatings are not flammable, which reduces its storage & handling charges and fire insurance costs. The manufacturing process of polymer emulsion paints & coatings entails lower carbon footprint as they consume less energy. Other reasons contributing to the use of polymer emulsion paints & coatings are low cost of handling and post painting cleanup cost.

Acrylics are one of the most commonly used polymer emulsion, owing to their high durability and lack of VOC content. Furthermore, acrylics are used to prepare polymers with rigid, flexible, ionic, nonionic, hydrophobic, or hydrophilic properties. They are transparent, have resistance to breakage, provide excellent finish gloss, improved adhesion to non-porous surfaces, and good flow and stability.

Recent DevelopmentsIn March 2018, BASF SE (Germany) expanded its production facilities of Joncryl water-based emulsions at its Ludwigshafen site. This will strengthen the company’s position as a leading manufacturer of water-based resin and emulsion which are used in overprint varnishes, printing inks, as well as functional coatings for flexible packaging and paper & board applications.

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The APAC region is the largest consumer of polymer emulsion across the globe. Increasing infrastructure development, expansion in industrial & automotive sectors, strong economic growth, and increasing middle-class population are driving the demand for polymer emulsion in different applications. In APAC, countries such as China, Japan, and India are the largest consumers of polymer emulsion due to their increasing manufacturing output and rapid urbanization. The regulatory bodies and the regional governments have started addressing VOC emission issues with the help of stringent rules and regulations, which increases the demand for green products. This is also expected to fuel the demand for polymer emulsion.

Expansion was the Key Strategy Adopted by the Leading Players of the Polymer Emulsion Market

The polymer emulsion market size is expected to grow from USD 29.8 billion in 2018 to USD 42.9 billion by 2023, at a CAGR of 7.6%. The global polymer emulsion market is expected to be driven by growing end-use industries such as automotive & transportation and building & construction, especially in the emerging economies. Stringent governmental regulations such as REACH Europe and the Clean Air Act as well as growing awareness towards green building are also driving the polymer emulsion market.

The polymer emulsion market’s competitiveness is continuously increasing with growing demand from various end-use industries. Major polymer emulsion players have adopted various strategies to capture market share and retain their position in the market.  DIC Corporation (Japan), DowDuPont (US), BASF SE (Germany), Arkema Group (France), Celanese Corporation (US), Trinseo (US), The Lubrizol Corporation (US), Wacker Chemie AG (Germany), Synthomer Plc (UK), and Omnova Solutions Inc. (US) are the key players in the polymer emulsions market.

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DowDuPont (US) is the largest player in the market. In May 2018, The Dow Chemical Company, subsidiary of DowDuPont, opened a new Eastern Canada Regional Sales Center in Toronto. The center will serve as a strategic commercial hub for Dow and will increase collaboration and address the needs of Canadian customers. Furthermore, in May 2017, the company signed two agreements to advance Dow’s strategic innovation agenda in the Kingdom of Saudi Arabia. The company will construct a state-of-the-art manufacturing facility to manufacture a range of water-treatment and coatings products. The new facility will serve the country’s need with an innovative range of acrylic-based polymers for architectural and industrial coatings as well as detergent and water-treatment applications.

BASF SE (Germany) is the second-largest player in the market. The company produces a broad range of polymer emulsion for different applications. In March 2018, the company expanded its production facility of Joncryl water-based emulsions at its Ludwigshafen site. This will strengthen the company’s position as a leading manufacturer of water-based resin and emulsion which are used in overprint varnishes, printing inks, as well as functional coatings for flexible packaging and paper & board applications. This is one of the major expansion strategies adopted by the player in the market.

Celanese Corporation (US) maintains its key position by adopting expansion as a strategy in the polymer emulsion market.  In September 2016, the company started production at its newest VAE production unit in Jurong Island, Singapore. This will meet the growing demand for eco-friendly materials in the Southeast Asia region and will support the company’s strategy to add production facilities close to its customer base. In the same year, the company expanded its vinyl acetate/ethylene emulsion product portfolio with the addition of Celvolit 149HV at its Nanjing, China plant. This positioned the company to deliver greater value in adhesive applications to their customers.

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