Expansion was the Key Strategy Adopted by the Leading Players of the Polymer Emulsion Market

The polymer emulsion market size is expected to grow from USD 29.8 billion in 2018 to USD 42.9 billion by 2023, at a CAGR of 7.6%. The global polymer emulsion market is expected to be driven by growing end-use industries such as automotive & transportation and building & construction, especially in the emerging economies. Stringent governmental regulations such as REACH Europe and the Clean Air Act as well as growing awareness towards green building are also driving the polymer emulsion market.

The polymer emulsion market’s competitiveness is continuously increasing with growing demand from various end-use industries. Major polymer emulsion players have adopted various strategies to capture market share and retain their position in the market.  DIC Corporation (Japan), DowDuPont (US), BASF SE (Germany), Arkema Group (France), Celanese Corporation (US), Trinseo (US), The Lubrizol Corporation (US), Wacker Chemie AG (Germany), Synthomer Plc (UK), and Omnova Solutions Inc. (US) are the key players in the polymer emulsions market.

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DowDuPont (US) is the largest player in the market. In May 2018, The Dow Chemical Company, subsidiary of DowDuPont, opened a new Eastern Canada Regional Sales Center in Toronto. The center will serve as a strategic commercial hub for Dow and will increase collaboration and address the needs of Canadian customers. Furthermore, in May 2017, the company signed two agreements to advance Dow’s strategic innovation agenda in the Kingdom of Saudi Arabia. The company will construct a state-of-the-art manufacturing facility to manufacture a range of water-treatment and coatings products. The new facility will serve the country’s need with an innovative range of acrylic-based polymers for architectural and industrial coatings as well as detergent and water-treatment applications.

BASF SE (Germany) is the second-largest player in the market. The company produces a broad range of polymer emulsion for different applications. In March 2018, the company expanded its production facility of Joncryl water-based emulsions at its Ludwigshafen site. This will strengthen the company’s position as a leading manufacturer of water-based resin and emulsion which are used in overprint varnishes, printing inks, as well as functional coatings for flexible packaging and paper & board applications. This is one of the major expansion strategies adopted by the player in the market.

Celanese Corporation (US) maintains its key position by adopting expansion as a strategy in the polymer emulsion market.  In September 2016, the company started production at its newest VAE production unit in Jurong Island, Singapore. This will meet the growing demand for eco-friendly materials in the Southeast Asia region and will support the company’s strategy to add production facilities close to its customer base. In the same year, the company expanded its vinyl acetate/ethylene emulsion product portfolio with the addition of Celvolit 149HV at its Nanjing, China plant. This positioned the company to deliver greater value in adhesive applications to their customers.

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