Ontex (Belgium) & Kao Corporation (Japan) are the Leading Players in the Feminine Hygiene Products Market

The global feminine hygiene products market size is projected to grow from USD 20.9 billion in 2020 to USD 27.7 billion by 2025, at a CAGR of 5.8% during the forecast period 2020 to 2025. The growth can be attributed to the increasing female population and rapid urbanization.

Asia Pacific accounted for the largest share of the feminine hygiene products market in 2019. The countries considered for study in the Asia Pacific feminine hygiene products market include China, India, Japan, Indonesia, Malaysia, and Thailand. Growing disposable income, rapid urbanization, and awareness about menstrual hygiene management are driving the feminine hygiene products market in this region. Recently, the Indian government announced plans to invest USD 160 million in the Suvidha initiative, a scheme to ensure proper access to sanitary napkins in rural areas of the country. The government plans to provide biodegradable sanitary napkins to the masses at the cost of USD0.00014 through this scheme. The government plans to involve high net worth individuals (HNIs) and corporates to assist in distributing sanitary napkins to underprivileged women across the country. These developments will further boost the demand for feminine hygiene products.

To know about the assumptions considered for the study download the pdf brochure

Johnson & Johnson (US), Procter & Gamble (US), Kimberly-Clark (US), Essity Aktiebolag (publ) (Sweden), Kao Corporation (Japan), Daio Paper Corporation (Japan), Unicharm Corporation (Japan), Ontex (Belgium), Hengan International Group Company Ltd. (China), and Drylock Technologies (Belgium) are some of the leading players operating in the feminine hygiene products market. These players have adopted the strategies of acquisitions, expansion, and product launches to enhance their position in the market.

In May 2020, Ontex announced plans for new personal hygiene manufacturing plant in Rockingham County, North Carolina, US. The new facility is scheduled to start production from mid-2021. The company has a presence in 21 countries, and it has 19 manufacturing sites in 15 countries in Europe, Russia, the Middle East, Africa, Pakistan, Australia, and the Americas. It also has around 30 sales and marketing offices and nine dedicated R&D centers.

Kao Corporation entered into a partnership with the United Nations Population Fund in February 2019 to support the Menstrual Hygiene Improvement Project in Uganda. Kao is providing funds to EcoSmart Uganda Ltd., a start-up company founded by five young social entrepreneurs in Uganda, to domestically produce sanitary napkins. Kao Corporation operates its feminine hygiene business through the human health care segment. The company has sales and distribution facilities across Japan and other countries. It has a portfolio of over 20 leading brands.

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Feminine Hygiene Products Market worth $27.7 billion by 2025

The global feminine hygiene products market size is projected to grow from USD 20.9 billion in 2020 to USD 27.7 billion by 2025, at a CAGR of 5.8% during the forecast period 2020 to 2025. The market growth is driven by the rise in awareness about feminine hygiene management and the increasing disposable income of females.

Driver: Rising female literacy and awareness of menstrual health & hygiene

Over the last decade, global agencies and organizations such as UNICEF and UNESCO have been active in raising literacy levels of young females in under-developed and developing countries as rising female literacy will have a positive impact on feminine health management. UNICEF also views menstrual health and hygiene as a fundamental right of women and girls and hence has termed it as a key objective in its Sustainable Development Goals (SDGs) for 2030. The rising literacy level among females is expected to have a positive impact on the overall feminine health management and thus is directly linked to the adoption of feminine hygiene products. As a result, rising female literacy is expected to drive the feminine hygiene products market.

To know about the assumptions considered for the study download the pdf brochure

Restraint: Social stigma associated with menstruation and feminine hygiene products

The common perception and stigma associated with menstruation acts as a major disadvantage for many women. According to the Essity Health & Hygiene Report 2019, one of four women come under the menstruating age in the world. Women who menstruate not only need a private space for washing and managing their menstruation but also need feminine hygiene products and an appropriate place for disposal. These needs are often overlooked in rural areas, making menstruation an impediment in community participation, education, and working life.

According to UNICEF, menstrual and hygiene needs remain unchecked due to gender inequality, discriminatory social norms, cultural taboos, and poverty. Girls face stigma, harassment, and social exclusion during menstruation. This compels girls and women to adopt traditional feminine hygiene products or completely avoid using them. For example, girls in Bolivia were reported carrying around used sanitary napkins because they believe the blood could cause disease if it comes in contact with other garbage. In many societies, tampons are reserved for married women in fear that they can rupture the hymen.

Opportunity: Developing eco-friendly feminine hygiene products

Currently, the issue of the non-biodegradability of feminine hygiene products is a serious environmental concern. However, the development of eco-friendly products such as sanitary napkins from the natural fiber is a sustainable option to advance in this market. The naturally available absorbent fibers such as organic cotton, banana fiber, jute, and bamboo etic are widely available, are biodegradable in nature, and have a low carbon footprint. The use of these fibers also reduces the manufacturing cost of sanitary napkins.

Companies such as Saathi, Carmesi, Heyday, Everteen, Purganic, and Aakar are producing sanitary napkins using 100% eco-friendly biodegradable products. Moreover, these companies enable women in rural locations to produce and distribute affordable and biodegradable sanitary napkins to the masses. This sustainable solution for developing sanitary napkins provides a unique opportunity for companies to enter the market.

Challenge: Impact of feminine hygiene products on the environment

Currently, the environmental impact caused by sanitary napkins is one of the widely debated issues. A plastic disposable sanitary napkin requires approximately 500-800 years to decompose completely. Thousands of tons of disposable sanitary napkin waste are generated every month all over the world. According to Menstrupedia, a digital guide for information on menstruation and issues, approximately 432 million sanitary napkins are generated in India annually, which can potentially cover landfills spread over 24 hectares.

According to The Good Trade, over 20 billion feminine hygiene products end up in a landfill every year in the US, and tons of waste can be found scattered or clogged in waterways in low-income countries that lack the infrastructure to dispose of this waste. Most of the chemicals from these products cause groundwater pollution and loss of soil fertility, and hence disposing of them is a major issue. Incineration has often been considered as another alternative to a landfill; however, the operational costs and further environmental damage in terms of toxic fumes create additional issues.

Asia Pacific accounted for the largest share of the feminine hygiene products market in 2019. The countries considered for study in the Asia Pacific feminine hygiene products market include China, India, Japan, Indonesia, Malaysia, and Thailand. Growing disposable income, rapid urbanization, and awareness about menstrual hygiene management are driving the feminine hygiene products market in this region. Recently, the Indian government announced plans to invest USD 160 million in the Suvidha initiative, a scheme to ensure proper access to sanitary napkins in rural areas of the country. The government plans to provide biodegradable sanitary napkins to the masses at the cost of USD0.00014 through this scheme. The government plans to involve high net worth individuals (HNIs) and corporates to assist in distributing sanitary napkins to underprivileged women across the country. These developments will further boost the demand for feminine hygiene products.

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Top Market Leader - Feminine Hygiene Products Market

The global feminine hygiene products market size is projected to grow from USD 20.9 billion in 2020 to USD 27.7 billion by 2025, at a CAGR of 5.8% during the forecast period 2020 to 2025. The growth can be attributed to the increasing female population and rapid urbanization.

Asia Pacific accounted for the largest share of the feminine hygiene products market in 2019. The countries considered for study in the Asia Pacific feminine hygiene products market include China, India, Japan, Indonesia, Malaysia, and Thailand. Growing disposable income, rapid urbanization, and awareness about menstrual hygiene management are driving the feminine hygiene products market in this region. Recently, the Indian government announced plans to invest USD 160 million in the Suvidha initiative, a scheme to ensure proper access to sanitary napkins in rural areas of the country. The government plans to provide biodegradable sanitary napkins to the masses at the cost of USD0.00014 through this scheme. The government plans to involve high net worth individuals (HNIs) and corporates to assist in distributing sanitary napkins to underprivileged women across the country. These developments will further boost the demand for feminine hygiene products.

To know about the assumptions considered for the study download the pdf brochure

Johnson & Johnson (US), Procter & Gamble (US), Kimberly-Clark (US), Essity Aktiebolag (publ) (Sweden), Kao Corporation (Japan), Daio Paper Corporation (Japan), Unicharm Corporation (Japan), Ontex (Belgium), Hengan International Group Company Ltd. (China), and Drylock Technologies (Belgium) are some of the leading players operating in the feminine hygiene products market. These players have adopted the strategies of acquisitions, expansion, and product launches to enhance their position in the market.

Procter & Gamble, in February 2019 acquired This is L., a period care startup that manufactures organic pads and tampons. Procter & Gamble operates in more than 180 countries, with manufacturing sites present in 70 countries across the globe. The company is a global market leader in the feminine care category, accounting for a market share of 25% of the global feminine care market.

Kimberly-Clark Corporation is one of the leading manufacturers of family care, baby and childcare, adult and feminine care, personal care, and professional products. The company’s feminine hygiene products are sold under several well-known brands, such as Kotex, Intimus, and Camelia. Kimberly-Clark not only produces essential hygiene products but also encourages and supports open dialogs to banish bladder leak insecurities. The company is also involved in several social programs. Kimberly-Clark Corporation, in October 2020 acquired Softex Indonesia to accelerate growth in the personal care business segment across Southeast Asia.

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Opportunity: Developing eco-friendly feminine hygiene products

Currently, the issue of the non-biodegradability of feminine hygiene products is a serious environmental concern. However, the development of eco-friendly products such as sanitary napkins from the natural fiber is a sustainable option to advance in this market. The naturally available absorbent fibers such as organic cotton, banana fiber, jute, and bamboo etic are widely available, are biodegradable in nature, and have a low carbon footprint. The use of these fibers also reduces the manufacturing cost of sanitary napkins.

The primary function of a sanitary napkin is to absorb menstrual fluid. Hence, the selection of a core material depends on the absorbency and retention property of the fiber. Alternatives such as bamboo fiber, jute fiber, and banana fiber, along with a cellulose-based hydrogel, can provide absorbency similar to that of the synthetic superabsorbent polymer (SAP). A bio-based plastic prepared from starch also can be used as a barrier sheet in place of polyethylene and polyurethane, which are non-biodegradable in nature.

Companies such as Saathi, Carmesi, Heyday, Everteen, Purganic, and Aakar are producing sanitary napkins using 100% eco-friendly biodegradable products. Moreover, these companies enable women in rural locations to produce and distribute affordable and biodegradable sanitary napkins to the masses. This sustainable solution for developing sanitary napkins provides a unique opportunity for companies to enter the market.

The global feminine hygiene products market size is projected to grow from USD 20.9 billion in 2020 to USD 27.7 billion by 2025, at a CAGR of 5.8% during the forecast period 2020 to 2025. The market growth is driven by the rise in awareness about feminine hygiene management and the increasing disposable income of females.

To know about the assumptions considered for the study download the pdf brochure

Asia Pacific accounted for the largest share of the feminine hygiene products market in 2019. The countries considered for study in the Asia Pacific feminine hygiene products market include China, India, Japan, Indonesia, Malaysia, and Thailand. Growing disposable income, rapid urbanization, and awareness about menstrual hygiene management are driving the feminine hygiene products market in this region. Recently, the Indian government announced plans to invest USD 160 million in the Suvidha initiative, a scheme to ensure proper access to sanitary napkins in rural areas of the country. The government plans to provide biodegradable sanitary napkins to the masses at the cost of USD0.00014 through this scheme. The government plans to involve high net worth individuals (HNIs) and corporates to assist in distributing sanitary napkins to underprivileged women across the country. These developments will further boost the demand for feminine hygiene products.

Johnson & Johnson (US), Procter & Gamble (US), Kimberly-Clark (US), Essity Aktiebolag (publ) (Sweden), Kao Corporation (Japan), Daio Paper Corporation (Japan), Unicharm Corporation (Japan), Ontex (Belgium), Hengan International Group Company Ltd. (China), and Drylock Technologies (Belgium) are some of the leading players operating in the feminine hygiene products market. These players have adopted the strategies of acquisitions, expansion, and product launches to enhance their position in the market.

Don’t miss out on business opportunities in Feminine Hygiene Products Market. Speak to our analyst and gain crucial industry insights that will help your business grow.

COVID-19 Impact on the Global Feminine hygiene products Market

 

COVID-19 is an infectious disease caused by the newly discovered coronavirus. The spread of this virus is impacting the growth of economies across the globe. The disease was unknown before its outbreak In Wuhan (China) in December 2019.

The primary impacts of an outbreak are defined as direct and immediate consequences of this pandemic on human health. However, secondary impacts are those caused by the pandemic indirectly, either through the effect of fear on the population or because of measures taken to contain and control it. The COVID-19 pandemic is expected to have a secondary impact on the feminine hygiene products market. The impact will vary country-wise and with the ability to respond through social protection and medical infrastructure. It is believed that the most affected consumers will be the poorest and most vulnerable to economic and social shocks.

According to a survey conducted by the Menstrual Health Alliance India, the COVID-19 pandemic has severely hit access to feminine hygiene products. As per the survey, over 82% of feminine hygiene product manufacturers had to pause operations in India due to social distancing norms and lockdown. With production becoming constrained, the availability of these products, including disposable and reusable sanitary pads at a rural level. Consumers who could access the products at local markets earlier were unable to do so due to the lack of public transport and mobility restrictions under the lockdown. According to the Feminine and Infant Hygiene Association of India, China fulfills approximately 10-15% of India’s requirement of sanitary napkins, and with most of the country’s manufacturing halted, there was a severe shortage of products resulting in black marketing and artificial price rise.

However, a different trend was observed in the US. Just as the COVID-19 pandemic disrupted work, school, and social routines, so did hoarding interrupted the supply of feminine hygiene products. Consumers with lower incomes have faced the consequences of hoarding, leading to a price rise during the lockdown period. Women relying on free feminine hygiene products from schools, social service centers, government health centers, and medical facilities also faced shortages due to the COVID-19 pandemic. As a result, non-profit organizations such as Support, The Girls have started taking initiatives to bridge this gap. This organization donated over 900,000 feminine hygiene products in March 2020 alone to Los Angeles, New Jersey, Washington D.C., Maryland, and Virginia.

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The global feminine hygiene products market size is projected to grow from USD 20.9 billion in 2020 to USD 27.7 billion by 2025, at a CAGR of 5.8% during the forecast period 2020 to 2025. Increasing female population & rapid urbanization, rising female literacy and awareness of menstrual health & hygiene, rising disposable income of females, and women empowerment are expected to accelerate the growth of the feminine hygiene products market across the globe.

Browse 143 market data Tables and 46 Figures spread through 195 Pages and in-depth TOC on “Feminine Hygiene Products Market by Nature (Disposable, Reusable), Type (Sanitary Napkins, Panty Liners, Tampons, Menstrual Cups), Region (Asia Pacific, North America, Europe, Middle East and Africa, South America) – Global Forecast to 2025”

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Rising female literacy and awareness of menstrual health & hygiene drives the Feminine Hygiene Products Market

Literacy is a fundamental right and a springboard for eradicating poverty and broadening the mindset of society. The relationship between literacy and health has been the focus of much research and policy debates. According to UNESCO, people in the US with low literacy competency were found to be three times more likely to have an adverse health outcome as compared with those having a higher literacy rate. This also holds true in the case of women’s literacy regarding feminine health and hygiene.

Over the last decade, global agencies and organizations such as UNICEF and UNESCO have been active in raising literacy levels of young females in under-developed and developing countries as rising female literacy will have a positive impact on feminine health management. UNICEF also views menstrual health and hygiene as a fundamental right of women and girls and hence has termed it as a key objective in its Sustainable Development Goals (SDGs) for 2030. The rising literacy level among females is expected to have a positive impact on the overall feminine health management and thus is directly linked to the adoption of feminine hygiene products. As a result, rising female literacy is expected to drive the feminine hygiene products market.

To know about the assumptions considered for the study download the pdf brochure

The global feminine hygiene products market size is projected to grow from USD 20.9 billion in 2020 to USD 27.7 billion by 2025, at a CAGR of 5.8% during the forecast period 2020 to 2025. The market growth is driven by the rise in awareness about feminine hygiene management and the increasing disposable income of females.

Asia Pacific accounted for the largest share in the global feminine hygiene products market in 2019

Asia Pacific accounted for the largest share of the feminine hygiene products market in 2019. The countries considered for study in the Asia Pacific feminine hygiene products market include China, India, Japan, Indonesia, Malaysia, and Thailand. Growing disposable income, rapid urbanization, and awareness about menstrual hygiene management are driving the feminine hygiene products market in this region. Recently, the Indian government announced plans to invest USD 160 million in the Suvidha initiative, a scheme to ensure proper access to sanitary napkins in rural areas of the country. The government plans to provide biodegradable sanitary napkins to the masses at the cost of USD0.00014 through this scheme. The government plans to involve high net worth individuals (HNIs) and corporates to assist in distributing sanitary napkins to underprivileged women across the country. These developments will further boost the demand for feminine hygiene products.

Johnson & Johnson (US), Procter & Gamble (US), Kimberly-Clark (US), Essity Aktiebolag (publ) (Sweden), Kao Corporation (Japan), Daio Paper Corporation (Japan), Unicharm Corporation (Japan), Premier FMCG (South Africa), Ontex (Belgium), Hengan International Group Company Ltd. (China), Drylock Technologies (Belgium), Natracare LLC (US), First Quality Enterprises, Inc. (US), Bingbing Paper Co., Ltd. (China), TZMO SA (Poland), Quanzhou Hengxue Women Sanitary Products Co., Ltd. (China), Rael Inc (US), Redcliffe Hygiene Private Limited (India), The Keeper, Inc. (US), STERNE (India), MeLuna (Germany), Diva International Inc. (Canada), Tosama (Slovenia), Premier Care Industries (US), Lambi (Mexico), Hygienic Articles (Mexico), Alyk, Inc. (US), Cotton High Tech – Cohitech (South Africa), and Sirona Hygiene Pvt Ltd. (India), among others are the key players operating in the feminine hygiene products market.

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