The global feminine hygiene products market size is projected to grow from USD 20.9 billion in 2020 to USD 27.7 billion by 2025, at a CAGR of 5.8% during the forecast period 2020 to 2025. The growth can be attributed to the increasing female population and rapid urbanization.
Asia Pacific accounted for the largest share of the feminine hygiene products market in 2019. The countries considered for study in the Asia Pacific feminine hygiene products market include China, India, Japan, Indonesia, Malaysia, and Thailand. Growing disposable income, rapid urbanization, and awareness about menstrual hygiene management are driving the feminine hygiene products market in this region. Recently, the Indian government announced plans to invest USD 160 million in the Suvidha initiative, a scheme to ensure proper access to sanitary napkins in rural areas of the country. The government plans to provide biodegradable sanitary napkins to the masses at the cost of USD0.00014 through this scheme. The government plans to involve high net worth individuals (HNIs) and corporates to assist in distributing sanitary napkins to underprivileged women across the country. These developments will further boost the demand for feminine hygiene products.
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Johnson & Johnson (US), Procter & Gamble (US), Kimberly-Clark (US), Essity Aktiebolag (publ) (Sweden), Kao Corporation (Japan), Daio Paper Corporation (Japan), Unicharm Corporation (Japan), Ontex (Belgium), Hengan International Group Company Ltd. (China), and Drylock Technologies (Belgium) are some of the leading players operating in the feminine hygiene products market. These players have adopted the strategies of acquisitions, expansion, and product launches to enhance their position in the market.
In May 2020, Ontex announced plans for new personal hygiene manufacturing plant in Rockingham County, North Carolina, US. The new facility is scheduled to start production from mid-2021. The company has a presence in 21 countries, and it has 19 manufacturing sites in 15 countries in Europe, Russia, the Middle East, Africa, Pakistan, Australia, and the Americas. It also has around 30 sales and marketing offices and nine dedicated R&D centers.
Kao Corporation entered into a partnership with the United Nations Population Fund in February 2019 to support the Menstrual Hygiene Improvement Project in Uganda. Kao is providing funds to EcoSmart Uganda Ltd., a start-up company founded by five young social entrepreneurs in Uganda, to domestically produce sanitary napkins. Kao Corporation operates its feminine hygiene business through the human health care segment. The company has sales and distribution facilities across Japan and other countries. It has a portfolio of over 20 leading brands.
Read More: https://www.marketsandmarkets.com/PressReleases/feminine-hygiene-product.asp
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