Expansions, new product launches, and partnerships were the key strategies adopted by industry players to achieve growth in the epoxy adhesives market between 2012 and 2016. The increasing demand for light weight vehicles, wind energy, and the shift in the construction business towards the construction of multi-storied buildings which use epoxy adhesives in glazing and panels, is leading to the rise in demand. Companies have adopted strategies such as, new product launches, expansions, and mergers & acquisitions to fulfill the growing demand. Some of the key players, such as Henkel AG & Co., KGaA (Germany), Huntsman Corporation (U.S.), 3M Company (U.S.), Ashland Inc. (U.S.), Sika A.G. (Switzerland), The Dow Chemical Company (U.S.), Lord Corporation (U.S.), Illinois Tool Works Inc. (U.S.), and Permabond LLC (U.S.), have adopted these strategies to strengthen their businesses, globally.
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Henkel AG & Co. KGaA is a major player in the global epoxy adhesives market. The company’s wide range of business segments provides an added advantage to the company’s profit margin, which enables the company to compensate the loss from low performing business segments and invest in strategic expansions and R&D activities. The adhesive technology business segment of the company accounted for 50% of its total revenue in 2015. The company follows the capacity expansions strategy to support the growing demand, improve product cost competitiveness, and the product portfolio by investing in R&D activities in new applications to cater to the market. Recently in October 2016, the company launched Loctite EA 9452, a new high-performance 2-part epoxy adhesive. This product launch helped the company in entering into the filtration industry.
3M Company is another major player in the global epoxy adhesives market. North America accounted for 64% of the overall company revenue. The industrial and consumer business segment of the company manufactures adhesives & sealant products for various applications. These business segments together earned about 47% of its total revenue in 2015. The company’s business strategy mainly revolves around its targets for increasing its global footprint, increasing revenues, and launching innovative solutions through its products. As a part of its growth strategy, the company plans to establish new production facilities and expand its existing plant capacities which would enable the company to strengthen its position in the high growth epoxy adhesives market. In September 2012, 3M expanded its epoxy adhesives product line by adding the Scotch Weld EPX DP810, and DP110 products. These products provide long-term reliability for heavy-duty applications including aerospace, appliances, sporting goods, and electronics.
Apart from the above mentioned market players, H.B. Fuller (U.S.), MasterBond (U.S.), Royal Adhesives & Sealants (U.S.), and Threebond Co. Ltd. (Japan), are the other important players in this market.
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