Growth of the Digital Textile Printing Inks Market by 2023

Digital printing involves printing from a digital image directly onto a media/substrate. It requires less turnaround time and allows mass customization and on-demand printing. Digital printing inks consist of a pigment suspended in a carrier liquid, which can be water or a solvent. These links are used in a variety of applications, such as advertising, ceramic printing, textile printing, label printing, and others. Presently, digital inks are most widely used in the advertising & promotion application. Direct-to-fabric and transfer paper technologies using water-based digital inks are the upcoming technologies that have led to the increased applicability of digital inks in textile printing. The ceramics tiles industry is using digital inks for the production of custom printed ceramic tiles.

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The digital inks market is estimated to be USD 2.71 billion in 2018 and is projected to reach USD 4.17 billion by 2023, at a CAGR of 9.1% from 2018 to 2023. The increasing adoption of digital printing by the ceramic tiles industry is projected to drive the digital inks market. Packaging printing is the fastest-growing application of digital inks. Digital inks have low penetration as compared to analogous inks. However, penetration is growing rapidly, especially in the label printing application.

Based on formulation, the UV-cured segment of the digital inks market is projected to grow at the highest CAGR during the forecast period. In UV-cured digital inks, there is no carrier liquid, as these inks cure the substrate unlike solvent-based or water-based inks. This makes UV-cured digital inks to dry quickly. These inks have photoinitiators, which produce free radicals when exposed to the UV light that helps in the curing process.  

Based on the substrate, the textile segment of the digital inks market is projected to grow at the highest CAGR during the forecast period. Digital textile printing is the process of applying colored patterns and designs onto fabric using sublimation digital printing and direct digital printing technologies. Substrates used for digital textile printing include polyester, polyamide, wool, silk, and cellulose.

The packaging segment is estimated to be the fastest-growing application segment of the digital inks market. As compared to conventional printing methods, digital printing has reduced the time and cost of printing in packaging applications. Digital printing offers high quality, increased efficiency, and a better-finished output.

The Asia Pacific digital inks market is projected to grow at the highest CAGR during the forecast period. Steady economic growth and an increase in the disposable income of consumers have led to a rise in the demand for digital inks from the advertising & promotion and ceramic tiles printing applications in the Asia Pacific region.

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