New Product Launches, and Mergers & Acquisitions were the Key Strategies Adopted by Leading Players to Enhance their Presence in the Persulfates Market

The persulfates market is estimated to grow from USD 549.4 Million in 2017 to USD 727.8 Million by 2022, at a CAGR of 5.8% from 2017 to 2022. The use of persulfates across various end-use industries, including polymers, electronics, cosmetics & personal care, and pulp, paper & textiles, is driving the market for persulfates globally. Persulfates are used for various functions such as chain initiator in polymer industry, formulation of skin care and hair care products in cosmetics & personal care industry, etchant in electronics industry, treatment chemical in water treatment, and as a bleaching agent in paper, pulp & textile industry,

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Expansions, new product launches, and mergers & acquisitions were the key strategies adopted by leading players to enhance their presence in the persulfates market between January 2014 and March 2018. PeoxyChem (US), United Initiators (Germany), Mitsubishi Gas Chemical Company (Japan), Ak-Kim Kimya (Turkey), and Fujian Zhanhua Chemical Company (China) are some of the leading players operating in the persulfates market. 

PeroxyChem focuses on providing effective services as well as developing innovative products to maintain its dominance in the persulfates industry. The company has a manufacturing facility in Tonawanda, US. The company also manufactures persulfates through its subsidiary, RheinPerChemie. It has a limited presence in APAC and generates 100% of the revenue from North America and EMEA. The company launched new products to enhance its market share in the persulfates business. The company is also focusing on expanding its business in APAC to increase its global footprint. For instance, in 2017, PeroxyChem launched a new product, Klozur One, a sodium persulfate-based activated persulfate in the Klozur Series. It is expected to be advantageous for use in In-situ Chemical Oxidation (ISCO), which is used for soil remediation. This enhanced the product portfolio of the company.

AK-Kim Kimya operates as a subsidiary of Akkok Holding Company. The company operates through various segments, namely, textile chemicals, pulp & paper chemicals, basic chemicals, water treatment chemicals, and cement grinding & concrete admixtures. The company’s product portfolio includes methylamines, persulfates, hydrogen peroxides, paper & water treatment chemicals, chlor-alkali & derivatives, bisulfites, and cement & concrete additives. It offers persulfates through its basic chemicals segment. The company is planning to expand its geographical presence as a part of the strategy to gain market share. In line with the strategy, in February 2017, the Company acquired Dinox (Germany). This acquisition helped the company expand in Europe.

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Persulfates Market by Type (Ammonium, Sodium, & Potassium), End-Use Industry (Polymers, Electronics, Cosmetics & Personal Care, Pulp, Paper & Textiles, Soil Remediation, Oil & Gas and Water Treatment), and Region - Global Forecast to 2022