Key Strategies Adopted by Key Industry Players to Achieve Growth in the Polybutadiene Market

The report “Polybutadiene Market by Type (Solid Polybutadiene (High Cis, Low Cis, High Trans, High Vinyl), Liquid Polybutadiene), Application (Tires, Polymer modification, Industrial rubber, Chemical), and Region – Global Forecast to 2022″, The market size of polybutadiene is estimated to grow from USD 6.56 Billion in 2016 to USD 12.71 Billion by 2022, at a CAGR of 5.3% from 2017 to 2022.

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New product launches, mergers & acquisitions, partnerships & joint ventures, agreements, and expansions were the key strategies adopted by key industry players to achieve growth in the polybutadiene market between 2017 and 2022. Factors such as industrial advancements, technological upgrades, and demand for efficient polybutadiene with excellent physical properties, such as high wear resistance, toughness, excellent abrasion resistance, cold resistance, high tensile strength, high resilience, low rolling resistance, low glass transition, and hot tear strength have led to the rising adoption of polybutadiene across various applications. Polybutadiene are used in several industries, mostly automotive and plastics.

Companies operational in the polybutadiene market have adopted strategies such as new product launches, expansions, mergers, and joint ventures to achieve growth in the market. Some of the key players, including Reliance Industries Ltd. (India), Lanxess AG (Germany), UBE Industries ltd. (Japan), SABIC (Saudi Arabia), and Versalis S.p.A. (Italy), have adopted these strategies to develop their businesses globally.

Lanxess AG is a leading player in the global polybutadiene market. As a part of its growth strategy, in April 2016, the company entered into a joint venture with Saudi Aramco (Saudi Arabia) to form ARLANXEO (Netherlands) to produce polybutadiene and synthetic rubber to expand its product portfolio. The company also entered into a partnership with Hankook Tire (South Korea) in August 2015 to develop synthetic rubber technologies for high performance tires. Through these initiatives, the company is focusing on strengthening its position and expanding its product portfolio.

Versalis S.p.A is another major manufacturer of polybutadiene and one of the largest producers across the globe. As a part of its business strategy, Versalis focuses on new product development. The company focuses on manufacturing high quality products by employing state-of-the-art technology and improving efficiency of its operations. In February 2016, the company introduced new, innovative solutions for the rubber segment, including Europrene Neocis BR 450 dry grade, Europrene Neocis BRX 650 oil grade, and Europrene Neocis BRX 35 0E which can deliver green tires for better fuel consumption and environmental sustainability. Versalis is focusing on expanding its polybutadiene business globally through new product developments.

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