Impact modifiers is a growing market with a significant number of global and regional players. The major companies operating in the impact modifiers market include E. I. du Pont de Nemours & Co. (U.S.), BASF SE (Germany), The Dow Chemical Company (U.S.), Evonik Industries AG (Germany), Clariant AG (Switzerland).
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These companies have been adopting various strategies, such as new product launches, mergers & acquisitions, and others in order to grow and strengthen their foothold in this market. New product launches is the most preferred growth strategy adopted by large companies to cater to the diverse needs of their customers.
More than half of Arkema’s research & development expenditure is allocated to green chemistry. The company is primarily focused on innovating new products in the field of impact modifiers, and providing customers with energy-efficient products that are developed from renewable sources. For instance, Arkema launched Lotryl T, a new copolymer that functions as impact modifiers for PET Straps in April, 2016.
More than half of Arkema’s research & development expenditure is allocated to green chemistry. The company is primarily focused on innovating new products in the field of impact modifiers, and providing customers with energy-efficient products that are developed from renewable sources. For instance, Arkema launched Lotryl T, a new copolymer that functions as impact modifiers for PET Straps in April, 2016.
Clariant is another leading company in the chemical industry. Clariant’s strategy is concentrated mainly on four strategic initiatives, namely, profitability of essential businesses, research & development and innovation, expansion of company’s competitive position in global growth markets, and optimization of the product portfolio. Clariant introduced lightweight plastics and additives for under-the-hood, interior and exterior parts of vehicles, especially for China’s local automotive and transportation industry in September, 2014. The company also provides additives for the commonly-used plastics, such as PP, PA, PUR, and ABS, thereby enhancing its presence in the automotive sector in China. Clariant entered into a distribution agreement with Connell Brothers Co. Ltd. (U.S.) to supply additives, waxes, polymer additives, and flame retardants in Australia in July, 2013. This development strategy helped the company to enhance and develop Clariant’s business in the Asia-Pacific region.
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Furthermore, companies operational in this market have also been focusing on alliances and collaborations, establishment of R&D centers, and partnerships to increase their market presence. This has further helped them to increase their market share in emerging economies.
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